SHOW + EMOTION
Les Grands Jeux Romains, Arènes de Nîmes, Culturespaces© PIXELLE.fr
Live performance is an important vector of emotion. The public lives a common experience with artists who sometimes take them to parallel or distant universes.
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Alive artistic creation, combined with digital tools, can offer magical moments...
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Today's spectators want to live a unique moment, and why not transform themselves into actors. Immersive theater and living history are new cultural formats that can enhance a site, a territory, a historical period. From the big show with many extras or artists, to the play performed in a secret place, each experience lived physically can attract a large audience.
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These events can take place over time like a festival, or punctually for a season for example. The marketing of this type of experience is nowadays facilitated by numerous online platforms.