With the Pandemic, the tourism industry has experienced a sharp decline and has also demonstrated the fragility of this economy, dependent on the flow of foreign visitors. Attendance at museums and heritage sites has collapsed. However, heritage is a sustainable asset that cannot be relocated.

 

We must give it a new impetus to attract a local public, fond of new experiences. Heritage can propose new animations, new playful and cultural practices by using multimedia tools but also by combining different artistic practices. 

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It is also necessary to use new communication channels to attract a younger audience. Generation Z, a digital consumer and already very connected, is the heritage clientele of tomorrow. Cultural tourism will also be experiential for this generation.